Connecting rural producers to markets that value quality, sustainability, and fair trade
Talented producers—silk farmers, weavers, beekeepers, and artisans—often receive a fraction of what their work is worth because they lack direct access to markets that value quality and sustainability. Middlemen capture most of the value, leaving communities trapped in poverty.
We bridge this gap by connecting rural producers to fair-trade networks, ethical brands, and direct sales channels that pay prices reflecting the true value of their craftsmanship.
Creating direct pathways to market
Identifying buyers who value quality, sustainability, and fair trade—matching producer capabilities with market demands.
Helping producers meet quality standards while maintaining the authenticity that makes their products unique.
Facilitating relationships between producer cooperatives and ethical buyers, eliminating exploitative middlemen.
Creating compelling stories and branding that communicate the value of handcrafted, sustainably produced goods.
How we connect producers to markets
Supporting cooperatives through the certification process to access premium fair-trade markets.
Building long-term relationships with ethical brands, designers, and retailers committed to fair sourcing.
Creating online sales channels that allow producers to reach conscious consumers directly.
Showcasing artisan work at national and international events to build visibility and connections.
Partnering with designers to create contemporary products that appeal to modern markets while honoring tradition.
Navigating export requirements and logistics to access international markets.
Jorhat, Assam
The weavers of Titabor village produced exquisite Muga silk, but sold it at the local market for barely enough to cover their costs. They had no idea that the same silk, after passing through multiple middlemen, sold for 10 times the price in Delhi boutiques.
After joining our market linkage program, the Titabor cooperative now supplies directly to three ethical fashion brands. They set their own prices based on true production costs plus fair profit margins.
"We used to sell our silk to whoever came to the village. Now brands come to us, and they pay what our work deserves. We finally understand our own value."— Titabor Weavers Cooperative
Help us connect more producer communities to fair markets that value their craftsmanship.